Keynotes

Agile Strategies for Enterprise Architects
Presented by Scott Ambler, Practice Leader, Agile Development, IBM
 

Agile Strategies for Enterprise Architects Agile software development is quickly being adopted within organizations worldwide and will likely to be the norm by the end of the decade. Architecture is an important part of any agile software development project, contrary to popular belief. Just like a traditional team can benefit from enterprise architecture (EA) support, when it's done right, so can an agile project team. The secret is in doing EA right, and traditional approaches to EA simply aren't "right" for agile projects: the high failure rate with EA efforts tells us that traditional approaches likely aren't right for traditional teams either. This keynote describes effective strategies for EA which will enable enterprise architects to effectively support agile teams, strategies which are based on collaboration and working software instead of command-and-control and comprehensive documentation.

	Scott Ambler is the leading exponent of Agile Modeling (AM) methodologies. He is the author of many books on software architecture and process, and a columnist for Software Development magazine. His most recent book is "Agile Modeling: Effective Practices for Extreme Programming and the Unified Process."

Service Oriented Architecture: Making the Leap, Leveraging the Standards
Presented by Fred Waskiewicz, Director of Standards, OMG

It seems that Service Oriented Architecture (SOA) is to be this year's hot buzzword, rather than a well-defined, meaningful and valuable part of the Enterprise Architecture landscape. Before the term fades away completely, perhaps we should agree what's valuable about the move to SOA and how to make the leap, and make the leap valuable. The SOA Consortium is making great strides in defining SOA to be a valuable business strategy for business agility, in the context of Enteprise Architecture, Business Process Management and other concepts; and the Object Management Group (OMG) is making headway on modeling standards for services (as opposed to yet another set of standards for moving bits around wires). Dr. Soley will introduce the SOA Consortium and give some context for OMG's work in service modeling.

	Fred coordinates all of the OMG's member-driven specification-adoption processes. He works closely with OMG members involved in creating and evaluating OMG specifications, and has taken over the responsibilities of chair of both the Domain and Platform Technology Committees. He is also responsible for liaison work with other standards organizations.

Next Generation Grid Enabled SOA
Presented by Dave Chappell, VP and Chief Technologist, SOA, Oracle Corp.

Today's SOA practitioners find their greatest architecture challenges addressing reliability and scalability for composite applications and processing large XML payloads.  This session presents a breakthrough design for SOAs that deliver continuous availability and linear scalability for services and applications.  With new technologies for middle-tier data caching, load balancing and HA through service-level grid enablement, you can make your SOA bullet-proof.

Enterprise Decision Management: A Cornerstone in Agile Architecture
Presented by Michael Krouze, CTO, Charter Solutions
 

Agile architectures allow systems to react to business changes with minimum effort and impact on core system code. Enterprise decision management is a key element in the creation of agile architectures. This session will draw on real-life examples to illustrate how enterprise decision management tools and approaches act as enablers in creating agile architectures; whether you are using new techniques ( e.g. SOA) or evolving legacy architectures into agile ones.

Michael Krouze is the Chief Technology Officer and Director of Management Consulting Services at Charter Solutions, a consulting services organization focused on helping organizations improve their business agility through the use of innovative business and IT approaches combined with proven architecture methods. Mr. Krouze consults in an advisory capacity for many companies, mostly in the Healthcare, Insurance and Financial industries, and is a regular speaker on business process, business rules and architecture.

Introduction to Enterprise Architecture
Presented by David Luce, Chief Architect

Enterprise Architecture is an ongoing capability that includes people, process and technology. It is not something done just once and your participation and contribution to Enterprise Architecture in your organization is a critical success factor. This presentation will give the audience an introduction to EA at the Country of Orange as well as provide valuable information on the process of understanding to creating a successful Enterprise Architecture.

David has most recently been Chief Architect for the County of Orange, which is a $6 billion federated public sector organization with 34 independent agencies in Southern California. During his 23 year career, David has had held positions in most IT functions and in many industries including supply chain services, public services, consumer package goods, retail, high-tech electronics and financial services.

Enterprise Business Architecture
Presented by Ralph Whittle, Author of Enterprise Business Architecture
 

What is an Enterprise Business Architecture (EBA)? This presentation will define and illustrate how the EBA is built and integrated with major strategic initiatives in order to deliver predictable results.  To integrate and empirically derive all of the architectures of the enterprise, we need one base or foundational architecture; a central plexus between the strategy, its supporting architectures, and the expected results of the planned initiatives.  This is achieved with the Enterprise Business Architecture. 

The EBA provides a comprehensive view of the enterprise, and the insight necessary to achieve business/IT alignment, performance improvements and a competitive advantage.

The Value of Enterprise Architecture
Panel Discussion

Join us for a lively discussion regarding the value of Enterprise Architecture. This panel will be moderated by Paul Preiss, the President of IASA.

DoDAF, the Department of Defense Architectural Framework - Not just for the Pentagon?
Presented by Daniel Brookshier, NoMagic

Even if you have seen DoDAF in the past or its predecessor C4ISR in the past, you will be in for a surprise because the newest incarnation is based on an extension of UML called UPDM. UPDM, from the same group managing the UML standard, is a significant leap in your ability to create a verifiable architecture that can leverage code generation and other model-based technologies plus leverages your current tools and experience. It all adds up to a next generation framework for any domain. Is DoDAF something you just might need to learn? Daniel thinks so and will make the case that DoDAF is a very nice framework worthy of your consideration.

Web 2.0 for the Enterprise
Presented by Vince Casarez, Vice President, Portal Platform, Oracle

Traditional business models have focused on a process and interaction model that hasn't changed for over 100 years. With the injection of some new Web 2.0
technologies like social networks, tagging, page sharing, linking, and rich user experiences, these business models are finally tapping into the core knowledge of all their employees, partners, and customers.  In his session, we will discuss the key technologies required to build out social networks within the enterprise.

Long Term Business Consequences of Developed Code
Presented by Bradley Rhine, CEO, Cogentes
 

Making wise choices in the ongoing challenge of Build vs. Buy is essential to the long term health of your business. In this presentation, we look at the some economic realities of developed code and how architects must make informed - but potentially unpopular - choices to protect the long-term viability of IT in a technology dependent business.  A growing code base inevitably adds to annual maintenance costs but at the same time most IT organizations are under pressure to reduce maintenance budgets.  What are some of the key criteria behind these decisions and how do these change over time?

Bradley is a founding partner and the CEO of Cogentes. He has over 20 years of experience delivering business value for Benefits, Human Resources, Payroll, and Financial services-related companies. He is a versatile, hands-on executive, with tremendous knowledge of Enterprise Architecture, Internet technologies, large-scale transactions processing, and B2B integration. He has served variously as an engineer and software architect, plus executive positions in Sales, Marketing, and Engineering for product and service entities ranging from pre-IPO startups to public companies in the Fortune 500. Bradley graduated Summa Cum Laude with a degree in Computer Science from the University of Nebraska at Omaha.

Putting the User back into Architecture

Presented by Simon Guest, Director Architecture Strategy Team, Microsoft Corporation

As architects we spend a lot of energy talking about concepts such as SOA, EDA, MDA, and SCA. In times of increasing complexity and with a desire get projects completed on time and within budget, we sometimes forget the most important part of any architecture - the people using it! This session explores the importance of UI for architects, covers patterns and anti-patterns when designing applications, and introduces a new framework that make people the most important part of any architecture.

Pragmatic Architecture
Presented by Ted Neward, Neward & Associates

Building an application is not the straightforward exercise it used to be. Decisions regarding which programming languages to use (Java, .NET, even FoxPro), which architectural approaches to take (n-tier, client/server), which user interface approaches to take (Smart/rich client, thin client, Ajax), even how to communicate between processes (Web services, distributed objects, REST)... it's enough to drive the most dedicated designer nuts.

In this talk, Ted Neward discusses the goals of an application architecture and why developers should concern themselves with architecture in the first place. Then, he dives into the meat of the various architectural considerations available; the pros and cons of JavaWebStart, ClickOnce, Windows Presentation Foundation, SWT, Swing, WinForms, Struts, WebForms, Ajax, RMI, .NET Remoting, JAX-WS, ASMX, Windows Communication Foundation, Windows Workflow Foundation, JMS, MSMQ, transactional processing, and more. After that, the basic architectural discussion from the first part is, with the aid of the audience in a more interactive workshop style, applied to a real-world problem, discussing the performance and scalability ramifications of the various communication options, user interface options, and more.

Building an Offline Smart Client using Domain-Driven Design Principles
Presented by Tim McCarthy, Principal Engineer, Interknowlogy
 

In this talk, Tim will cover how to architect an offline smart client that adheres to Domain-Driven Design principles.  Part of the point of the application is to illustrate how to align a Domain Model to user interface (UI) code using the Model-View-ViewModel pattern.  The application is implemented using Windows Presentation Foundation (WPF) for the UI and Microsoft Synchronization Services for ADO.NET to synchronize with the server.

REST Services Through WCF
Presented by Aaron Sloman, CEO, speakTECH

In this session, we will explore reasons why the SOA community is shifting away from SOAP and towards REST. We'll examine what Microsoft's new Windows Communication Foundation is doing to keep up with the new trend.

Fact-Oriented Model-Driven Development
Presented by Terry Halpin, PhD
 

Understand how to effectively communicate with business domain experts about data requirements. Learn how to validate data models using verbalization and instantiation techniques. Learn how to capture business rules at a truly conceptual level and exploit model driven development to generate applications from conceptual data models

The focus is on formulating data models with a wide variety of business rules using the very high-level graphical and textual languages supported in fact-oriented modeling, validating those models via automated verbalization and sample data populations, and demonstrating how conceptual data models may be used to automatically generate relational database schemas, class structures, etc. for implementation.

Conquering the Integration Dilemma
Presented by Jim Wilt, Author and Speaker
 

Extensible framework-based packages: They are everywhere—from portals to e-commerce, from content management to messaging. Effective? In many cases, yes; absolutely. I can think of many successful applications I've built based on the frameworks these products provide. They boost productivity, enhance quality, increase feature richness, and reduce the time to market greatly.

So, why don't integration solutions experience the same improvements? Regardless of how I plug at an integration solution with a given tool or framework, I don't seem to progress at the pace I experienced with my Web application or portal solution. This is what I define as the Integration Dilemma.

Business-driven SOA – Generate Web Services from Business Statements
Presented by Donald Baisley, Lead Architect for Rules Modeler, Unisys
 

Business rules stated clearly using terms from a business glossary can be formally understood based on Object Management Group’s recently finalized specification: Semantics of Business Vocabulary and Business Rules (SBVR). A variety of tools are forming that make use of SBVR. Don will show and explain an example where a number of rules and authorizations stated in English are the basis for generating a Web service.

Data Services for Enterprise SOA

Presented by Jeff T. Pollock, Sr. Director Fusion Middleware, Oracle
 

Sometimes it is easy to lose sight of why we build Service-Oriented Systems to begin with, but inside all those SOAP envelops and messages we just need to move around business data. A data services strategy that encompasses both structured and unstructured data is vital to a successful SOA initiative. In this session we will motivate the need for data services and outline their role within your SOA, discuss best practices for architecting loosely-coupled and reusable services, outline technology options for building out data services, and review some rules of thumb for architecting them in a highly available, scalable and reliable way using technologies such as Java patterns, ETL tools, Data Quality engines, Content Management and Data Grid technologies.

Simplifying Heterogeneous SOA with Service Virtualization

Presented by Rob Meyer, Senior Architect, SOA, TIBCO Software, Inc
 

Recent studies show that 40 percent of the code written for the average service developed using an application server is unnecessary or redundant. Just as a civil engineer wouldn’t design an office tower with independent plumbing, electricity and insulation for each individual office, software engineers should avoid writing services without a common framework for communications, deployment and management. This session will explore the concept of service virtualization, and how it can be used to manage the complexity of a heterogeneous, distributed SOA that includes Java, .NET, and various legacy and packaged applications deployed across the enterprise. Attendees will learn the different architectural components of service virtualization – mediation, deployment, governance and service management – the importance of service containers, and the standards that make service virtualization possible.

Architecting Enterprise Security
Presented by David Chou, Architect, Microsoft Corporation
 

With all the recent advances in SOA, and the escalating mindshare on the new capabilities and values it promises to deliver, security often takes a backseat or becomes an afterthought. Reality is, security is a critical success factor for many enterprise SOA endeavors, and SOA’s fundamental approach on higher levels of real-time inter-connectivity may amplify existing security issues, and expose new risks. Plus, many organizations are discovering gaps where incumbent centralized security groups focus on network and systems security, while distributed application groups focus on individual application and data security. Security in SOA adds to these a more integrated and connected dimension, and requires a more comprehensive and collaborative approach to enterprise IT architecture planning. This session explores the risks and issues, comprehensive planning perspectives, and potential solution approaches to architecting enterprise security.

Projecting Models on Code: XML-based Code Generation
Presented by Matthew Curland, .NET Tools Architect, Neumont University
 

Economics of scale dictate that the ability to leverage models and other repeatable patterns plays an increasingly important role in software development. Many models are strictly defined industry standards with broad application, but opportunities for pattern recognition and ad-hoc modeling abound in the majority of software projects. This presentation will examine the benefits of creating narrowly targeted freeform models to describe repeatable patterns that occur during design and development, as well as the benefits of formalizing these freeform models as long-term primary artifacts in your projects. We’ll discuss of the relative value of the model and associated generator and generated code artifacts, as well as the common requirement to use code expressions as data.

Of course, models are much more valuable if they can produce executable artifacts. Execution requires either a runtime engine that understands the model or a generator to project the model onto code. The presentation will examine desirable capabilities in code generation tools and demonstrate a fully XML-based approach for rapid code generation from your task-specific freeform models.

SharePoint Architecture, Lessons from the Trenches
Presented by Lynn Langit, Developer Evangelist, Microsoft
 

Benefit from 7 years of real-world experience deploying SharePoint Services to all sizes of environments (big and small). Architect, Lynn Langit shares lessons learned and best practices from her experience designing and implementing SharePoint systems to many different types of teams.  

Lynn’s talk will include all phases of the SharePoint implementation – from requirements gathering to deployment. She will share important guidelines and methodologies which she used to successfully lead SharePoint deployments in her own company.

Architecting and Optimizing RAC 10g
Presented by Thomas E. Canty, President, ServerCare, Inc.
 

Real Application Cluster (RAC) databases are primarily deployed in a production environment to take advantage of the high availability, flexibly and scalability features. The RAC database is a 24x7 high availability solution, which allows the database to always be accessible from other nodes, in case one of the clustered nodes goes down. It also allows applications to run on lower cost commodity hardware, such as Linux-based x86. With time, as the size of the database and usage grows, the RAC architecture can be scaled up, to support new demands.

BizTalk, and Enterprise Service Bus, roles in a Service-Oriented Infrastructure
Presented by Brian Loesgen, Principal Consultant, Neudesic

The session will examine how BizTalk, and Enterprise Service Bus architecture, can be leveraged in large scale SOI implementations. By real world case study, we will see different patterns that can be implemented with BizTalk, such as entity services and service composition. The session will start with an architectural overview of Microsoft’s ESB Guidance (see: http://www.codeplex.com/esb ). We will follow this with an overview of the capabilities of BizTalk BAM (Business Activity Monitoring), as well as implementation walkthroughs. Service metrics visualization options will be demonstrated that show how BAM can be leveraged to provide deep visibility into the health and activity in a SOI. By the end of this session, attendees will have seen how BizTalk, Enterprise Service Bus, services, process and metrics can be melded together into an end-to-end holistic solution that will provide high value and agility to an enterprise.

The Complexity Crisis
Presented by John M. Miller, Software Architect, CPU2
 

There is no denying that IT systems are more complex today then they were a couple of years ago and that future systems will be even more complex with the level of complexity increasing at a faster pace. This session will delve into the causes of complexity, the impact of increasing complexity and strategies for reducing complexity with reducing functionality..

The Role of the Rule Architect in Organizing Thousands of Rules

Presented by Gene Weng, EDM Lead Consultant, Fair Isaac

What IT Architects Have to Know - Skills for Success
Presented by Paul Preiss, President, IASA
 

In today's competitive marketplace, only the most efficient businesses survive. Selling, then delivering your products, and adapting to constantly changing technology landscape, while being agile enough to capitalize on new market opportunities and outpacing your competitors taxes even the most mature organizations.

Businesses are looking to maximize their effectiveness, and that takes coordination amongst an organization's many different parts. This is the goal of an Architecture; selecting an architecture is a strategic decision. An architecture takes stock of where the business is today and where it wants to go, and puts in place a framework that unifies an organization's units - its business, operations, technology and personnel - so that they function synergistically and moves in unison towards this goal.

In this session, we will introduce the Enterprise Architecture and describe its various components, how it functions and the value it brings to an organization. Topics covered include: incorporating business goals into the EA, measuring the EA's effectiveness, the Architect's Role in bridging business & technology, and using the strategic business architecture to optimize your business. Also presented will be various case studies to show the value of an EA.

	Paul Preiss is the President and Founder of the International Association of Software Architects (IASA). Prior to IASA, Paul was the Director of Engineering and Chief Architect of a digital asset management company. His global experience stems from the time he spent in Japan as an Applications Manager and Architect. Paul has a bachelors degree in Japanese from the University of Texas at Austin.

Choosing the Right Tools for the Job
Presented by Mike Vincent, Solution Architect, speakTECH
 

The world is moving away from a mentality of coding from the ground up for every new project. Today it is all about delivering business value. In this session we will dive into the world of integration and how you can produce results quicker, better and faster. We'll discuss the benefits of formal SDLC processes, development frameworks, commercial components, connectivity, rules engines, xml mapping, connectors, messaging, scalability, and security.

User Experience Process Made Easy
Presented by Patrick Neeman, User Experience Practice Manager, speakTECH
 

"The Agile UX Process Made Easy" will cover how to do user requirements in an agile environment, including: Philosophies for creating requirements, Creating task lists for card sorts Use cases and Wireframes.

Architecture Trends (Chalk Talk)

Presented by J. Ambrose Little, Group Lead User Experience Group, Infragistics
 

In this [chalk talk/panel], we’ll talk about many of the current (and not-so-current) architectural trends floating around these days, talk about the pros and cons of each, and ideally all get to learn a bit from each other.

Do I Need an Enterprise Service Bus?
Presented by Kevin Orbaker, Director Connected Systems, speakTECH

Enterprise applications rarely live in isolation; in today’s highly integrated world, application can't do much that is very useful without working with other applications. Service-Oriented Architecture addresses the trend of integrating applications so that they can work together and accelerates it, breaking each application into parts that then must be integrated with each other. The SOA model may seem simple, but it introduces two significant problems; How does a consumer find a particular service to invoke, and secondly, how do these services get invoked quickly and reliably.

These questions are addressed by the Enterprise Service Bus. But the mere mention of an ESB creates more questions than answers. This session will discuss the why’s and why not’s of the Enterprise Service Bus, what it is and when you need it.

The Role of the Architect in an Agile World
Presented by Mickey Williams, Neudesic
 

As more and more projects use agile methods, the traditional role of the architect is changing. The architect that lives in an isolated environment and provides best practices and architecture to willing developers is often not successful on an agile project. We'll walk through a few traits of agile architects on real-world projects, and discuss how you can effectively leverage the skills of an architect on your agile project.

	Speaker information coming soon.

Pragmatic Secure Architecture
Presented by Michael Cohen, Senior Security Consultant, Cigital

Often when developers are building an application with tight deadlines and lack of resources, there is limited time to think about all the ways an application could become vulnerable. Even trying to understand an application’s security posture through an architecture can be complex, especially when one realizes that security is an emerging property. This talk aims to present some techniques that can be applied to high-level and medium-level architecture to help identify and prevent security vulnerabilities within an agile process.