IASA

IASA PRESENTER GUIDELINES

All IASA speakers are selected based on their expertise. IASA programs reflect directly upon the IASA and its reputation for presenting quality education and training for IT architecture professionals.

IASA has established the following guidelines for speakers to ensure consistent and quality information for session attendees. Please take a moment to review the guidelines below, which are suggested for all IASA and IASA chapter-hosted events (i.e. ITARC, Architect Roundtable, Architect Symposium, Architect Summit, and Chapter Meetings).

As an IASA presenter, we ask that you abide by the following:
 

• Briefly introducing yourself and your company
• Using company logo, name, and slogan on only introductory and concluding slides
• Using handouts that directly follow your presentation flow and remain objective
• Discussing the advantage and disadvantages of products, services, and vendors in which you have no vested interest
• Objectively comparing approaches, techniques, and procedures, of which your product is one
• Demonstrating your product in order to make a general point
• Using non-discriminatory language and behavior at all times
• Providing business cards or personal contact information for follow-up questions

As an IASA presenter, we ask that you avoid the following:

• Promoting your company or yourself as a vendor of choice
• Repeating the logo, name and slogan on all slides
• Handing out sales brochures and data sheets
• Failing to identify any vested interest you may have in the subject or products you discuss
• Advocating an approach for which your company or product is the only candidate
• Using the presentation to promote sales of your product
• Using customer references in your presentation

If you are speaking with a co-presenter, make sure to coordinate your presentations to ensure compatibility, avoid inconsistency, and deliver the presentation as advertised to the attendees. Where possible, co-presenters should strive for consistency in the formatting of materials and/or jointly prepare written and presentation materials.  In addition, please arrive early to your meeting room to ensure your room and A/V requirements are met.

Remember, IT professionals attend numerous events every year with the goal of increasing their skills and keeping up with the latest information in the industry. At many conferences, architects will encounter presenters whose sole reason in presenting is to entice potential clients for their products or services. While that goal is not necessarily a bad one, the quality of the event is decreased when the speaker presents information that is biased or not objective.