IASA

Is Model Oriented Architecture suited for 100% code generation of business applications?
 
How do you design business process execution details? How do you model (or not) the user interaction? How do you specify in details the business logic execution? Or set modeling and specific codes limits?
These and other questions require careful management during MOA adoption and will be discussed during this presentation with our primary goal achieving time and cost savings. I will also go into detail about different approaches and design methods currently used throughout the industry to implement Enterprise Applications.

Presenter: Imad Bernoussi, BluAge

Domain-Specific Modeling for full code generation

Presenter: JP Tolvanen

Everybody would like the productivity benefits of modeling with full code generation, but the upgrade path from coding to modeling seems a closely guarded secret. We will show the steps to define your own modeling languages and generators to start using models effectively, road-tested in dozens of projects over a decade.
 
Bio:
Juha-Pekka Tolvanen is the CEO of MetaCase. He has been involved in domain-specific approaches and tools, notably code generation and metamodeling since 1991. He has acted as a consultant world-wide for modeling language and code generation development. Juha-Pekka has co-authored a book (Domain-Specific Modeling, Wiley 2008) and over 60 articles in software development magazines, journals and conferences.

The Skeptics Guide to MDA

Part adventure story, part leadership guide which examines an MDA expedition through the lens of business to reveal a set of effective strategies for IT leaders. Despite seemingly vast obstacles, IT teams use the MDA approach to adapt and overcome complexity -  a fact that speaks not just to luck but to a first rate feat in leadership. This presentation draws on real world stories to reveal the power the MDA approach can have under effective leadership under conditions of uncertainty, ambiguity, and rapid change.

The presentation uncovers lessons complete with stirring examples, as well as contemporary business case studies of MDA in action on what it takes for IT to  enable business agility in a world full of digital-concrete.

Presenter: Steven Witkop, Tooling Chief Architect  - Application Services, Applied Engineering EDS, an HP Company

Prior to taking up this role, Steven was responsible for supplier/product assessments within the EDS innovation Centre.  During this time in 2005, Steven co-founded the MDA Community within EDS, raising awareness of the OMG activities and inviting speakers with innovative MDA solutions to speak to the EDS MDA Community. This led to a role representing EDS within the OMG QVT working group.

Recently, Steven has been an advocating model driven solutions across different delivery organizations that span the globe and finding opportunities where MDA can deliver business value to customers.  Steven is a Sun certified Java Architect and has special interest in utilizing higher levels of abstraction to deal with complexity.

His global experience includes execution of initiatives for EDS, an HP Company across the globe working with teams located in Canada, South America, India, China and several locations across Europe.

Since 1990, Steven has worked in a wide range of organizations - in multiple technologies and domains. Steve earned his MSc in information management and communications from Walsh University in 1998 and a bachelor's degree in Management Information Systems from Temple University, Philadelphia in 1991.

Industry Trends in MOA

Presenter: Regis Vogel

This presentation will cover the research done by IASA into utilization and best practice in using and deploying MOA.

Regis Vogel is Associate Director of Web and Data Integration at the University of Michigan. Regis has over 15 years of leadership experience in n-tier applications, including Chief Architect at Enabler/Wipro where he lead the MDD company initiative, Chief Architect and Director of Software Engineering in an IT services company, and CTO for an industry-leading B2B in Spain. His solutions have garnered three global awards (Stockholm/Bangemann Challenge, WITSA and ICDE). In 2005 he created a European Conference on Model Driven Architecture workshop (ECMDA’s Code Centric to Model Centric (C2M <http://www.esi.es/modelplex/c2m/index.php> )) and has been a steering committee member of the ECMDA-FA <http://www.ecmda-fa.org/> conference since 2006.

Panel of Experts

Facilitator: Michael Guttman

Participants: All Event Speakers

Michael Guttman is an IT industry executive, entrepreneur, consultant and visionary with over 30 years of experience  architecting, modeling, designing, and developing large-scale enterprise solutions, systems and infrastructures for banking, securities, insurance, telecommunications, marketing, aeronautics, healthcare and government. 

Currently CTO for The Voyant Group <http://www.thevoyantgroup.com/> , he also served founder and director of the Object Management Group's MDA FastStart Program <http://www.omg.org/news/meetings/workshops/MDA_2004_Manual/2-0_Guttman_MDA_FastStart.pdf> , Previously, Michael co-founded Genesis Development Corporation,  an international enterprise software consulting firm which was sold in 2000 to enterprise software vendor IONA Technologies (now part of Progress Software Corp) <http://progress.com/> .
 

Over the years, Michael has been a major contributor to numerous key IT industry standards in distributed systems and modeling, including CORBA, UML, and MDA. He has also been an author, columnist and contributing editor for such publications such as PCWorld, E-Week, Computerworld, Software Magazine and the Cutter Consortium.  In addition, Michael is co-author of three highly regarded books: "The Object Technology Revolution <http://www.guttman.net/books> " (Wiley, 1996), "Developing E-Business Systems and Architectures <http://www.guttman.net/books> : A Manager's Guide" (Morgan-Kaufman, 2000), and "Real-Life MDA <http://amazon.com/dp/0123705924> " (Morgan-Kaufman, 2006).